Launching S3 Storage Lens Groups at AWS: Driving Customer-Centric Product Innovation
As a Senior Product Manager – Technical on the Amazon S3 Storage Observability and Management team, I led the launch of S3 Storage Lens Groups, a new feature designed to give customers more granular visibility and control over their storage usage and trends.
About S3 Storage Lens and Storage Lens Groups
Amazon S3 Storage Lens is AWS’s advanced observability solution for S3 storage, providing organizations with organization-wide visibility into storage usage, activity trends, and recommendations to optimize costs and performance.
Storage Lens Groups was introduced as an advanced capability enabling customers to create custom groupings of S3 buckets based on business needs (e.g., by project, department, environment). It offered even more granular control by allowing users to define groups using filters such as prefixes, suffixes, object tags, object sizes, object age, or combinations of these custom filters. This empowered users to generate highly focused, granular metrics and insights for specific subsets of their storage footprint—delivering greater flexibility and actionable management at scale.
My Role: Senior Product Manager – Technical
I was responsible for defining, delivering, and launching S3 Storage Lens Groups from concept through private beta to general availability. My work included:
- Understanding and defining requirements: Engaged with internal stakeholders and customers to shape the feature’s vision, functional scope, and technical requirements.
- Translating requirements into deliverables: Partnered closely with engineering teams to break down requirements into well-defined features, user stories, and prioritized deliverables.
- Customer recruitment and beta program management: Recruited and onboarded over 20 private beta customers to ensure strategic, representative feedback.
- Beta scope planning: Defined and managed the scope, use cases, and limitations of the beta launch to balance speed to market with quality learnings.
- Feedback collection and analysis: Conducted custom interviews before and after the beta launch to collect actionable feedback, identify pain points, and inform prioritization.
- Launch planning: Developed and coordinated plans for both beta and general availability (GA) releases, ensuring readiness across engineering, documentation, support, and marketing teams.
- Feedback incorporation: Integrated customer feedback into the product roadmap to deliver a robust, customer-validated GA release.
Outcomes and Impact
Key results from this work included:
- Successfully launched S3 Storage Lens Groups in private beta with 20+ strategic customers, enabling targeted early feedback.
- Conducted custom pre- and post-beta interviews to deeply understand customer needs and refine the final feature set.
- Delivered a customer-validated feature offering highly granular, filter-based storage visibility that supports enterprise-scale management needs.
- Improved alignment between engineering deliverables and real-world use cases by translating complex requirements into clear, actionable features.
- Ensured a smooth transition from beta to general availability by systematically prioritizing and integrating user feedback.
Key Product Management Skills Highlighted
- Technical product management within a complex, cloud-scale environment.
- Deep cloud optimization knowledge focused on observability and cost management.
- Requirements definition and translation into engineering deliverables.
- Customer recruitment, beta program design, and user research through targeted interviews.
- Agile planning and coordination of cross-functional launch efforts.
- Feedback-driven product refinement and go-to-market strategy.
If you’re looking to see how I can help design, launch, and scale technical products that solve real customer problems with clarity and precision, get in touch to discuss how we might work together.