Building Avnet Design Hub and Launching Avail: Driving Product Strategy for Engineering Innovation

As Senior Digital Product Manager at Avnet, I led the product strategy and roadmap for Avnet Design Hub, an ambitious platform designed to be a one-stop destination for engineers developing new hardware designs. My goal was to deliver an ecosystem that provided real engineering value while driving qualified leads to our sales team.

About Avnet Design Hub

Avnet Design Hub was envisioned to simplify and accelerate the design process for engineers. It aggregated reference designs from Avnet’s internal repositories and partner databases, making it easier for engineers to:

  • Find reference designs relevant to their projects.
  • Edit and customize designs with built-in tools to suit specific applications.
  • Export designs to CAD tools and generate accurate Bills of Materials (BOM).

By offering a unified design environment, Avnet aimed to strengthen customer engagement and fuel its sales pipeline with high-quality engineering leads.

My Role: Senior Digital Product Manager

As Senior Digital Product Manager, I was responsible for:

  • Defining and prioritizing the product roadmap to deliver maximum value in iterative releases.
  • Working closely with engineering, UX, and marketing teams to align on requirements and deliverables.
  • Ensuring the platform’s core value proposition met both engineering needs and business goals.

This required balancing technical capabilities (e.g., integrating partner design libraries) with marketing objectives like capturing and qualifying leads.

Data Strategy and Marketing Tech Integration

A major focus of my work was enabling robust data-driven decision-making and marketing integration. I:

  • Implemented Adobe Analytics across the platform to capture detailed user behavior, conversion funnels, and engagement metrics.
  • Designed and built detailed dashboards to share insights with leadership and stakeholders, enabling data-informed roadmap decisions.
  • Led the integration of Adobe Analytics data into Marketo, enhancing lead-scoring models to deliver higher-quality leads to the sales team.
  • Collaborated with data engineering teams to design a Databricks-based data lake architecture, centralizing data from multiple sources for advanced analysis and reporting.

Launching AVAIL: A Block Diagram Design Tool

Another highlight of my tenure was the ideation-to-launch of Avail, a powerful design tool integrated into Design Hub. Avail helps engineers:

  • Build and customize block diagrams rapidly.
  • Link diagrams to existing reference designs.
  • Generate BOMs and CAD outputs seamlessly.

My responsibilities included:

  • Shaping the product vision and defining user stories.
  • Leading collaboration across design and development teams to deliver a user-friendly, robust solution.
  • Planning and executing the launch strategy to maximize adoption within our target market.

Avail was designed to enhance Design Hub’s overall value, making it easier for engineers to evaluate and adapt Avnet’s reference designs while shortening design cycles.

Outcomes and Impact

Key results from my work in this role included:

  • Delivered a 30% increase in platform engagement across the Americas and EMEA by uncovering new opportunities and optimizing the Design Hub user experience.
  • Improved lead scoring accuracy and conversion rates through a comprehensive Adobe Analytics and Marketo integration strategy.
  • Established an organization-wide data analytics strategy, ensuring accurate data capture, centralized reporting, and seamless integration.
  • Led cross-functional agile teams in the successful 0-to-1 launch of AVAIL, a SaaS design tool enabling hardware engineers to rapidly build, customize, and export designs.

Key Product Management Skills Highlighted

  • Senior-level product roadmap ownership and cross-functional leadership.
  • Technical understanding of engineering design tools and workflows.
  • Marketing technology integration, including Adobe Analytics and Marketo.
  • Data strategy design, including analytics implementation and data lake architecture.
  • Go-to-market planning and product launch execution.

If you’re looking to see how I can help design, launch, and scale products with both technical depth and customer focus, get in touch to discuss how we might work together.

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